The Napa Valley wine
auction, an annual barometer of bling, scaled down this year with no
celebrities, lowered expectations and a final tally of about $5.7
million, a little over half the take last year.
But that was just fine with organizers.
"Everyone
is thrilled," said Terry Hall, spokesman for the Napa Valley Vintners which
puts on the annual event. "In this economy, we are happy
to be able to continue to support the non-profits in Napa County."
Historically,
recessions have slowed giving, although not precipitously, said Patrick
Rooney, executive director of the Center on Philanthropy at Indiana
University. A study looking at several decades of philanthropy showed
that in years where there was any amount of recession, giving fell by 1
percent, adjusted for inflation, and in years where there were eight or
more months of recession, giving fell by nearly 3 percent, he said.
But wine auctions may face a stiffer challenge.
"Philanthropy is clearly a discretionary good and wine is discretionary," he said.
The
Naples Winter Wine Festival in Florida, which features a lot of Napa
Valley wines, brought in a little over $5 million this year, a sharp
drop from the $14 million raised in 2008.
In the Napa Valley, organizers tried to streamline their approach. "We
spent less money on graphics and the catalog was a little less lush,
the invitation was a little less lush," Hall told the Mercury News. "We reached out to all of our partners in terms of people who supply things and asked them to reduce their costs."
Last year featured Jay Leno as headliner; Oprah was among attendees. This year, the unofficial master of ceremonies was Kevin Zraly, creator of the Windows on the World wine course.
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