Did you know that only Walt Disney licensed more items than Roy Rogers? True. The "prince of marketing" lent his name and image to nearly 2,100 products.
Now a rare guitar owned by singing cowboy and actor Roy Rogers is hitting the auction block next month, the first of its kind ever to be offered at auction, Christie's said on Wednesday. The C.F. Martin OM-45 Deluxe guitar is one of only 15 made by the Nazareth, Pennsylvania, company founded by a German immigrant in the 1830s. Only 14 were believed to have been manufactured in 1930 but recent research brought to light a 15th, owned by Rogers since 1933 and the very first one produced.
The auction house expects the OM (Orchestra Model) guitar, last played by Rogers and in its original, unrestored state, to sell for $150,000 to $250,000 when it is offered along with three more of Rogers's guitars on April 3.
The guitars are being sold by The Roy Rogers-Dale Evans Museum in Branson, Mo.
To see the Auction Network’s coverage of a Roy Rogers auction click here.
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